brand consultation, logo/identity, web and packaging design
Art direction, copy, marketing strategy & design
For the tropics-inspired Spring/Summer 2016 collection, the Loren Hope team headed to the source: Hawaii. Captured entirely on Oahu, the LH team ventured from Chinatown to the North Shore and everywhere between to capture the spirit of this wild island state and the jewelry it inspired.
For the final look book (below, left), we experimented with a long page format to make the content shareable, reduce clicks and speed up the load time on desktop and tablet. A custom mobile experience was also implemented for each chapter.
Emails also leveraged campaign imagery, while focusing on collection capsules (below, right).
Sara Kate Little
Summer 2016 email examples: