Role: Freelance Creative Director / Art Director
Branding Process • Brand consultation, logo/identity, web and packaging design
2016 Holiday • Art direction, copy & design
2016 Spring/Summer • Art direction, copy & design
For the tropics-inspired Spring/Summer 2016 collection, the Loren Hope team headed to the source: Hawaii. Captured entirely on Oahu, the LH team ventured from Chinatown to the North Shore and everywhere between to capture the spirit of this wild island state and the jewelry it inspired.
Photography: Loren Barham
Talent: Mahina Garcia
Location: Oahu, Hawaii
more coming soon...
Brand consultation: competitive analysis, business model generation, customer persona profiles, etc.
Web redesign (updated in 2016)
Brand style guide and creative guidelines for brand voice, photography, etc.
Seasonal creative direction and execution, including:
Photography: Shot list planning, creative direction
Digital look book: photo edits, layout design, copy
Marketing: Seasonal calendar consultation
Emails: Design and copy
Site marketing: Design and copy
Digital media: Design and copy