Responsible for concept, design, production, art direction, and development of interactive digital tool showcasing the relaunch of Ralph Lauren Home textiles for RL Home's 30th Anniversary in Fall 2013.
The Ralph Lauren Home "Bed and Bath Builder" lived as a shopping tool exclusive to Bloomingdales.com. Customers could mix and match shams, pillow cases, duvet and sheets according to their taste, watching the image change to reflect each selection. Their bed or bath combination could then be added add to bag for checkout in one click.
Propping: Quy Nguyen, Richard Castro
Soft styling: Dana Ferguson
Location: Mayo Studios, Queens, NY
Creative Direction: Joe Berean, Lisa Curtis